Every worthwhile business owner, no matter their background, wants to be capable of attracting the best and brightest employees in their field. After all, while stuff like brand identity and a strong USP are important in attracting customers, it’s the people who work within an organization’s walls that really make or break things. In short, the better your employees, the better your business.
Makes sense, right?
As you may already know, the key to attracting great employees is to have a great culture. It’s making your business an attractive, enjoyable, and positive place to work. Here’s the thing, though…positivity? It’s not necessarily enough. (Also see: 55 Questions to Ask During a Job Interview)
See, there’s a lot that goes into creating a positive culture – valuing your employees, treating everyone as part of a team, giving people freedom, and hiring the right people. But in order for your business to really shine, you also need to make things interesting. And that…well, that’s a little more complicated, I’m afraid.
“Just as brand differentiation helps attract consumers, cultural differentiation helps attract the right employees,” writes Harvard Business Review’s Denise Lee Yohn. “But while it’s popular to focus on corporate culture, […]
As you continue to grow your email list, you will be faced with many questions. Among the most important is: what is the best way to monetize your email list?
There is no right or wrong answer to this question. There are multiple ways to monetize your list and realize the potential you have been dreaming of for so long, it’s just what works best for your brand.
Most people find that approximately half of their email list is active (opening or clicking on emails). This may not be a big number when dealing with a small list, but as it grows, you will find yourself in position to monetize your audience in a number of ways.
You will never know how to best monetize your email list until you experiment with a variety of strategies. Below are five that deserve your attention:
1. Banner Advertising
It may sound “old school.” It may sound like something that will never work. However, this continues to be a great way to monetize your email list.
If you have a targeted list, if you can provide advertisers with a solid return on investment, you can expect this monetization technique to be among […]
Email marketing is been put to the back of most people’s marketing plan, marketed as “old school” which newer, shinier things have entered the marketing world. This can be true, but only if done improperly. It can be used to garner more sales or traffic to your blog or company website.
“Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler” but also more effective than email,” writes Wordstream’s Dan Shewan. “There’s no denying that social media gets a lot more media attention than email. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a cornerstone of their campaigns.”
In other words, it can be every bit as valuable to your organization as social media, or even more so depending on demographic. Of course, running a successful campaign’s anything but easy. There are plenty of easy mistakes, and a great deal that can go wrong – which is why today, we’re going to go over how you can ensure your email campaign reaches as many people as possible – and stays out of their spam filters in the […]
Did you know that sales increase by 2.5 percent for every 2,000 business cards passed out? Although you may have to print and distribute a lot of cards to generate a positive response, any bump in sales is one that should put a smile on your face.
Are you looking for a way to achieve greater success with your business cards? Rather than stick with the “same old, same old,” opt for a design that stands out. After all, you aren’t the only professional with a business card. And for this reason, you need to take a unique approach.
Unique Ideas, Better Results
You know what a typical business card looks like. These have remained the same for many years, for the most part, however, there are more options today than ever before.
Here are three unique ideas to consider:
1. Different material: Did you know that some modern business cards are made of wood, steel, and other unique material? There is no doubt that this will allow your card to stand out, as nobody else will have one that looks and feels the same.
Tip: even if you don’t opt for a totally unique material, consider a heavier paper stock. This gives your […]