Helping event planners, organizers and marketers make their events even more awesom-er.

Want An Incredible Corporate Culture? Then Start Getting Creative

Every worthwhile business owner, no matter their background, wants to be capable of attracting the best and brightest employees in their field. After all, while stuff like brand identity and a strong USP are important in attracting customers, it’s the people who work within an organization’s walls that really make or break things. In short, the better your employees, the better your business.

Makes sense, right?

As you may already know, the key to attracting great employees is to have a great culture. It’s making your business an attractive, enjoyable, and positive place to work.  Here’s the thing, though…positivity? It’s not necessarily enough. (Also see: 55 Questions to Ask During a Job Interview)

See, there’s a lot that goes into creating a positive culture – valuing your employees, treating everyone as part of a team, giving people freedom, and hiring the right people. But in order for your business to really shine, you also need to make things interesting. And that…well, that’s a little more complicated, I’m afraid.

“Just as brand differentiation helps attract consumers, cultural differentiation helps attract the right employees,” writes Harvard Business Review’s Denise Lee Yohn. “But while it’s popular to focus on corporate culture, […]

Some of the Most Common Terms in Marketing Defined

Like any field, success in event management is all about how effectively you can market yourself. Unfortunately, that’s sometimes easier said than done. See, the issue is that there’s no shortage of buzzwords floating around – and that makes it more than a little difficult to get started.

Let’s see if we can’t help you sort through some of the jargon. Here’s a glossary of some of the most common marketing terms you’ll encounter while spreading the word about your event.

A/B Testing: A type of marketing field test where one compares two versions of a website, email, product, etc and measures which one performs better.  These two versions are functionally identical, save for a single variation. The goal is to determine how said variation influences visitor behavior.

AIDA: Attention, Interest, Desire, Action. This acronym is used to represent the purchase funnel, which most marketing experts agree is now out of date – the sales process is much more complex and nuanced than this four-step model would have one believe.

AdSense: A service provided by Google to help webmasters manage, monitor, and control how advertising is targeted on their site. This includes choosing how revenue is […]

Top 5 Ways To Monetize An Email List

As you continue to grow your email list, you will be faced with many questions. Among the most important is: what is the best way to monetize your email list?

There is no right or wrong answer to this question. There are multiple ways to monetize your list and realize the potential you have been dreaming of for so long, it’s just what works best for your brand.

Most people find that approximately half of their email list is active (opening or clicking on emails). This may not be a big number when dealing with a small list, but as it grows, you will find yourself in position to monetize your audience in a number of ways.

You will never know how to best monetize your email list until you experiment with a variety of strategies. Below are five that deserve your attention:

1. Banner Advertising

It may sound “old school.” It may sound like something that will never work. However, this continues to be a great way to monetize your email list.

If you have a targeted list, if you can provide advertisers with a solid return on investment, you can expect this monetization technique to be among […]

One Hour Per Day for Social Media: What Will You Do?

Did you know that 84 percent of B2B marketers use social media in some form? While some companies have a person dedicated to all social media marketing related tasks, others are not in the same position. Instead, they only have a limited amount of time to devote to this area of their marketing plan.

Here is a question to answer: if you only have one hour per day for social media, what is the best way to spend your time?

In a B2B environment, this may not sound like a lot of time. However, it is more than enough to make major strides. As long as you employ the right strategy, as long as you stay on track, your hard work will begin to pay off.

Do these Three Things

One hour. 60 minutes. 3,600 seconds. It doesn’t matter how you look at it, you know that your time is limited. If you only do three things during your “social media hour,” let it be these:

1. Chose your networks: It’s almost impossible for a full time social media manager to really do their best work at EVERY social network for a company, so if your time is limited […]

The Pros & Cons of Influencer Marketing

In a recent Forbes article, influencer marketing is defined as follows: a form of marketing that identifies and targets individuals with influence over potential buyers.

Before we get into the pros and cons of influencer marketing – details which will help you determine how, if, and when to move forward – let’s take a look at an interesting formula shared in the same Forbes article:

Influence = Audience Reach (# of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers

In other words, you want to find brand influencers with the following:

  • A large, growing audience.
  • Expertise and credibility within their field.
  • Strong relationship with a large percentage of followers.

Benefits of Influencer Marketing

There is nothing about influencer marketing that is difficult to understand. It all comes down to one thing: aligning your brand with influencers who can spread the word to their audience.

Here are some of the many benefits:

  • Immediate results if you connect with the right people in your niche.
  • Can be used alongside other forms of marketing.
  • Based on word of mouth marketing, which has been and always will be influential on consumers.
  • Opportunity to leverage the power of others.

Potential […]

Which Social Platform Best Suits Your Business Goals?

So, you want to start a social marketing campaign for your brand, where do you begin? It is important to chose the proper platform to begin with. You don’t have to stick to just a single platform, but it is important to chose wisely with one(s) that are aligned with your goals. 

“Overusing one platform and ignoring others is a waste of your opportunities,” says AudienceBloom Founder & CEO Jayson DeMers. “There may be certain platforms that require more time and effort to provide relevant information, but a marketing campaign should never depend on a single platform.”

As I noted in an earlier piece, if you take a ‘shotgun approach’ to social marketing, you’re pretty much destined to fail. Your campaign will be far too widely-diffused to have any real impact. Instead, the key to success is focus – distilling your efforts down to a few networks.

“Focus your efforts on two or three social sites,” advises Heidi of Blogger Babes. “You simply cannot physically manage to maintain more with quality. Do you think people want to follow you everywhere if you use the exact same content? Probably not, right?”

So, how do you know which social […]

Getting The Most Out of Your Social Media Budget

According to a Salesforce survey carried out towards the beginning of this year, 70% of marketers planned to increase spending on social media and content marketing. In hindsight, that statistic’s not terribly surprising. Social networks, after all, have become a core element of our daily lives, integral to how we connect and communicate. For those marketers capable of selling to consumers through social platforms, they’re incredibly powerful, too – so much so that it borders on impossible to remain competitive without them.

“With the current marketing landscape, it is critical to invest the necessary time and resources for building and maintaining a top-notch social presence for your company,” writes Social Media Today’s Monica Jade Romeri, noting that 27% of total US Internet time is spent on social networks. “Social media is here to stay, and its influence continues to rise.”

Unfortunately, establishing your business on Facebook or Twitter isn’t as easy as creating an account and posting a few photos. If it were, there wouldn’t be an entire industry dedicated to it. There wouldn’t be scores of gurus online claiming to know the secret to success.

For many organizations, budgeting is their first – and most significant […]

How to Use LinkedIn to Build Your Personal Brand

With more than 380 million registered members, spanning more than 200 countries, LinkedIn is the undisputed king of professional networking.

While some people create a profile and never think twice about what it can do for them, others realize the potential for using the site to build a stronger personal brand.

By using LinkedIn in the appropriate manner, you can strengthen your personal brand in an attempt to become a well known expert in your niche. This will result in more connections, job opportunities, partnership inquiries, and much more.

Three Keys to Success

At first glance, LinkedIn may appear scary. There are faces everywhere, prompts for more information, requests to connect, and much more. Over time, once you learn more about the site, everything will become second nature. It is then that you are in position to use LinkedIn to your advantage. To begin with, make sure that you have an optimal profile and aligns with your goals. Click here to get tips on the best way to do that. 

Here are three keys to success if you have set the goal of building your personal brand through LinkedIn:

1. Share Updates

Just the same as Twitter and Facebook, […]

The Step By Step Guide To A Successful Email Campaign

Email marketing is been put to the back of most people’s marketing plan, marketed as “old school” which newer, shinier things have entered the marketing world. This can be true, but only if done improperly. It can be used to garner more sales or traffic to your blog or company website.

“Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler” but also more effective than email,” writes Wordstream’s Dan Shewan. “There’s no denying that social media gets a lot more media attention than email. However, claims that email marketing is no longer effective are simply not true, and any marketer worth their salt will tell you that email remains a cornerstone of their campaigns.”

In other words, it can be every bit as valuable to your organization as social media, or even more so depending on demographic. Of course, running a successful campaign’s anything but easy. There are plenty of easy mistakes, and a great deal that can go wrong – which is why today, we’re going to go over how you can ensure your email campaign reaches as many people as possible – and stays out of their spam filters in the […]

Ditch Your Old Business Card for One of These

Did you know that sales increase by 2.5 percent for every 2,000 business cards passed out? Although you may have to print and distribute a lot of cards to generate a positive response, any bump in sales is one that should put a smile on your face.

Are you looking for a way to achieve greater success with your business cards? Rather than stick with the “same old, same old,” opt for a design that stands out. After all, you aren’t the only professional with a business card. And for this reason, you need to take a unique approach.

Unique Ideas, Better Results
You know what a typical business card looks like. These have remained the same for many years, for the most part, however, there are more options today than ever before.
Here are three unique ideas to consider:

1. Different material: Did you know that some modern business cards are made of wood, steel, and other unique material? There is no doubt that this will allow your card to stand out, as nobody else will have one that looks and feels the same.
Tip: even if you don’t opt for a totally unique material, consider a heavier paper stock. This gives your […]

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