Traditionally, marketing of any sort – whether it’s in print, through a social network, or on TV – is about delivering the message of a brand to the consumer. Sure, the mode and means of delivery might vary; social media’s more about the conversation, while a TV ad is a more passive approach. At the end of the day, though, they’re all about communicating the brand to a customer who may or may not be listening.
What if I were to tell you there’s another means of getting the word out about a brand and event management professionals are uniquely-positioned to tap into it? It’s called experiential marketing, and it’s pretty much exactly what it sounds like – rather than simply talking about the message of a brand or its products, you’re offering people the opportunity to directly experience it.
The idea is that, while a hilarious video ad might get people talking, there are few things that are both more memorable and attract new customers than a unique experience. With that in mind, it’s not terribly surprising that it’s so rapidly gaining popularity, with brands picking it up left and right. Let’s talk about how you can […]
Innovation is all around us, with the tech industry booming it’s easy to get left in the dust if you don’t continuously update your ways. This week we are going to focus on innovation in events, marketing and more. Do you have what it takes to succeed or are there things that you are missing out on?
Don’t miss out on our featured posts below.
The Ins & Outs of Experiential Marketing: Get an in depth look at the newest thing in marketing, experiential. Is it a good fit for your brand or are you not ready for it yet?
How to Remain Productive While Working From Home: Now that many companies are letting employees tele-commute to work, it is important to make sure that you remain productive so you can keep your new gig.
Five Ways to Make Your Next Event More Innovative: Get the newest tips and tricks for making your next event more innovative.
Guerilla marketing is defined as follows:
“A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.”
As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely on techniques that generate positive results for your business.
If you want to think outside the box in 2016, here are five guerilla marketing strategies you cannot afford to overlook:
1. Turn your building into a billboard. If you own your office building, why not turn it into a giant advertisement? You can use this space to tell others what you do, who you work with, or a general statement about the greatness of your company.
2. Take to the streets. Depending on the type of product or service you sell, you may be able to make up […]