Helping event planners, organizers and marketers make their events even more awesom-er.

A Step-By-Step Guide to Planning a Social Media Timeline for Your Next Event

A ton has already been written about the power of social media as a marketing tool, especially in the event industry. Few other fields can make so extensive a use of social networks, and few other industries have as much to gain from doing social right. Chances are, this is already common knowledge for you – but while you understand the why of it, you might not yet be clear on the how.

That’s what we’re here to talk about today. Running an effective social event starts with proper planning. It starts with a timeline, one which covers everything from initial preparation to post-event wrap-up.

Before You Get Started

We’ll start with a few steps you’ll need to take care of before you start marketing.

Choose Your Platforms: While Facebook and Twitter are sort of blanket platforms, other social networks cater to different audiences. Is your event targeted mostly at millennials? Instagram and Snapchat are where you want to be. Business professionals? Go for LinkedIn.

Brand Yourself: How do you want attendees to see your organization? What sort of experience do you want them to have at your event? How do you want them […]

Everything You Need to Know About Instagram’s New Algorithm

With more than 400 million users, Instagram is now bigger than Twitter. While the social media platform has remained relatively the same since day one, things are now getting interesting in a hurry.

So, what do you need to know about Instagram’s new algorithm? It doesn’t matter if you are an avid user or simply visit the platform to stay current with your favorite celebrities, you are likely to recognize the changes brought forth by the new “feed algorithm.”

Announced by the company on March 15, 2016, the new Instagram algorithm shifts the order of photos and videos. Here is what the company had to say about this big change:

“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”

As you can see, this is an impactful change to how the platform functioned in the past. Previously, photos and videos were displayed in chronological order. This has all gone out the window.

Boosting Social Media at Events

Last week we looked into ticketing for your next event. We are now switching our focus to social media. How you can use it at events and then amplify it to get the most out of your marketing efforts? With everything from constant changes in a platform’s algorithm to tips in boosting engagement during an event, we are spilling all of our secret tips.

Be sure to catch these posts:

Increasing Social Media at Events: See how to use the latest technology to boost social media at your events. Engaging both attendees and those who are not present at the event using new technology and tips from the social media world.

Everything You Need to Know About Instagram’s Algorithm: Get an inside look at the changes happening on Instagram and how they will change your marketing efforts. Looks like they are taking some tips from Facebook, their parent company since 2012.

Social Media Timeline for Your Next Event: How ready are you for your next event? Do you have before and after your event timelines created? Be sure that you are ready with this checklist.

The Ins and Outs of Experiential Marketing

Traditionally, marketing of any sort – whether it’s in print, through a social network, or on TV – is about delivering the message of a brand to the consumer. Sure, the mode and means of delivery might vary; social media’s more about the conversation, while a TV ad is a more passive approach. At the end of the day, though, they’re all about communicating the brand to a customer who may or may not be listening.

What if I were to tell you there’s another means of getting the word out about a brand and event management professionals are uniquely-positioned to tap into it? It’s called experiential marketing, and it’s pretty much exactly what it sounds like – rather than simply talking about the message of a brand or its products, you’re offering people the opportunity to directly experience it.

The idea is that, while a hilarious video ad might get people talking, there are few things that are both more memorable and attract new customers than a unique experience. With that in mind, it’s not terribly surprising that it’s so rapidly gaining popularity, with brands picking it up left and right. Let’s talk about how you can […]

Event Management: Innovative Thinking

Innovation is all around us, with the tech industry booming it’s easy to get left in the dust if you don’t continuously update your ways. This week we are going to focus on innovation in events, marketing and more. Do you have what it takes to succeed or are there things that you are missing out on?

Don’t miss out on our featured posts below.

The Ins & Outs of Experiential Marketing: Get an in depth look at the newest thing in marketing, experiential. Is it a good fit for your brand or are you not ready for it yet?

How to Remain Productive While Working From Home: Now that many companies are letting employees tele-commute to work, it is important to make sure that you remain productive so you can keep your new gig.

Five Ways to Make Your Next Event More Innovative: Get the newest tips and tricks for making your next event more innovative.

Stay Social – Getting Your Staff Active On Social Media

In a prior piece published on the Tweetwall blog, I discussed how you can ace social media without spending a cent.  One of the ideas I brought up that piece was getting your employees more involved in your organization’s social media presence. Today, I’d like to expand on that idea a bit more.

Now, we aren’t going to spend a great deal of time talking about the benefits. It’s pretty obvious that getting your staff interested in your brand’s social presence will lead to positive growth, and that more people talking about your brand means a wider audience. Instead, we’re going to expand upon what you can do to inspire them to get involved.

How can you convince employees to make an effort on your organization’s behalf?

Understanding What Advocacy Is – And What It Isn’t

The first ground rule I want to lay down right out the door is that you cannot treat your employees like a sales team. In the past, I’ve said that social media is vastly different from traditional marketing. Direct sales messages aren’t really the right way to go about mastering it.

Nowhere does that ring truer than here.

See, chances […]

Five Guerilla Marketing Strategies for 2016

Guerilla marketing is defined as follows:

“A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.”

As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely on techniques that generate positive results for your business.

If you want to think outside the box in 2016, here are five guerilla marketing strategies you cannot afford to overlook:

1. Turn your building into a billboard. If you own your office building, why not turn it into a giant advertisement? You can use this space to tell others what you do, who you work with, or a general statement about the greatness of your company.

2. Take to the streets. Depending on the type of product or service you sell, you may be able to make up […]

Identifying The Three Major Types of Influencers

In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer.

As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social media influencers. And if you want to go a bit more in-depth, you can always check out Smart Insights’ more extensive breakdown on influencer types, as well (I’d advise reading it anyway, as we’re going to be drawing on it, to an extent). 

Let’s dive right in. One note before we begin, though. There may often be overlap between the different influencer types, as people are complex – they don’t necessarily fit into clean, differentiated categories.

The Elevated Consumer

The first entry on our list is unique in that they may not necessarily be an industry authority or […]

The Ten Biggest Changes 2015 Brought to Social Media

It’s that time again, folks. As 2015 begins to draw to a close and 2016 waits just over the horizon, we’ve a prime opportunity to look back on what transpired over the past year – and use that to prepare ourselves for what’s coming next. Of course, in this case, that may be easier said than done.

See, 2015 may well have been one of the biggest years yet in the social space. We saw a ton of evolutions, disruptions, and emerging trends, and although certain constants yet remain (Facebook is still top dog, traditional ads still fall flat), a great deal has nevertheless changed. Today, we’re going to help you make sense of it all.

Let’s get started.

Employee Amplification

Especially in small businesses, money’s tight. A local organization doesn’t necessarily have the time or budget to expend on a large-scale social marketing campaign, and even large enterprises may find it difficult to justify pouring funds into a social network where returns may be limited, at best. Some companies – like Starbucks – have come up with an awesome, creative solution to the problem.

They’re using their employees as a social marketing resource.

“Starbucks has an entire […]

Why Publishing Content on LinkedIn is a Good Idea

There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into?

You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy.

If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn is a good idea:

1. Reach a Large Audience

In addition to your connections, there are millions of others on LinkedIn who may be interested in what you have to say.

With more than 400 million members in over 200 countries, you never have to worry about reaching a large number of business professionals.

2. Build Your Network

Are you interested in building your professional network? While there is nothing wrong with doing so through traditional means, such as local events, harnessing the power of the internet, more specifically LinkedIn, would be in your best interest.

Publishing […]

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