It’s an experience which is familiar to all of us in the event’s industry—while attending a trade show or conference, we’re handed a knickknack by a smiling brand ambassador, emblazoned with the logo of the brand responsible for putting on the event or the booth you’re standing in front of. There’s just one problem… the event swag doodad they gave us is totally underwhelming, and more often than not, it’s ugly or cheaply made, and completely useless to us.
Whatever the reason, rather than handing out useful swag to the attendees, the organizer’s done the exact opposite. They’ve given us something that we’re never going to use and is hopelessly bound for the trash. They’ve saddled us with “anti-swag,” and our opinion of the brand and the event will likely never be the same.
SEE ALSO: Perfecting the Art of Gift Giving as an Event Pro
Okay, that’s a bit of an exaggeration. In all likelihood, we’ll go home, toss our newfound ‘treasures’ in a drawer, and promptly forget they exist. Even if the event was otherwise totally enjoyable, the swag we took home will not have positively impacted our opinion of the brand in any meaningful way.
Here’s the […]
As an event organizer, you know one thing to be true: the data you collect today can be used to make more informed decisions in the future. For this reason, it’s a must that you learn the ins and outs of collecting data at a festival. By implementing the right strategy, you’ll be left with mounds of data to comb through once your event comes to an end.
Here are three of the best ways to collect data at a festival:
1. Get Feedback from Vendors
This is so important, don’t let collecting this information slide to the back of your to do list. Your vendors hold a wealth of data and statistics, so you want to reach out to each and every one to learn as much as possible.
For example, ask food vendors how many sales they recorded and how much revenue they generated. This will give you a better understanding of which vendors performed best. Subsequently, you can provide more targeted food and beverage selections in the future.
It also will give you an idea of how attendees moved around the event and what times were busiest for each vendor.
2. Track Your Social Media Reach
Bungled marketing: we’ve all experienced it at one point or another. An online ad supposedly targeted at us swings completely wide of our actual interests. A TV spot on a network we’re watching is totally irrelevant to us – and to most of the other people watching that network, as well. An ad on Facebook that couldn’t be aimed at a worse target.
These marketing efforts might all be great on their own – witty, funny, or intriguing enough to be a success. The only problem is that they’re targeted at entirely the wrong audience. Somewhere along the line, the team responsible for them missed a beat, and as a result, everything falls flat.
It’s pretty obvious how you can avoid falling into the same trap, right? You just need to know your audience. Trouble is…how do you do that?
What steps can you take to ensure that you’re marketing to exactly the right people?
Look at Your Prior Marketing Efforts
As noted by Denyse Drummond-Dunn of Marketing Profs, one of the most common mistakes made when determining the direction and scope of a company’s marketing efforts is that they assume each product or audience […]
The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event.
If you are unsure of how to market your event, it’s best to start with the basics. Once you lay the foundation, everything will come together. From there, you can move into more advanced strategies as time and money allows.
Below are five simple yet effective marketing tips for your next event:
1. It Starts with the Event Website
It doesn’t matter if you have a separate domain for the event or a webpage on your primary website, nothing changes the fact that this is the cornerstone of your marketing strategy.
This page should include the following:
- Detailed description of the event
- Event related images and video
- Pricing information
- Register button and form
ALSO SEE: HOW TO CREATE AN EVENT PAGE THAT INCREASES CONVERSIONS
If you don’t have an event website you won’t have much luck from a marketing perspective. This is step number one, so do it now!
2. Get an Early Start
It is never too soon to market an […]
So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets?
Before you declare your event page perfect, here are some questions to answer:
- What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step?
- What type of information have you included on your event page?
- How has the page converted in the past?
Like most event planners, you want visitors to commit on the spot. When somebody shows interest, such as by visiting your event page, you want to “cash in” without delay. Once they leave the page, you never know if they will return in the future.
Listed below, you will find three easy ways to alter your event page in a manner that increases conversions:
1. Remove the Clutter
More information is better, right? Not really. There is no denying the fact that you need to […]
People these days really don’t get enough exercise. One need only examine the statistics for evidence of that. More than two-thirds of American adults are considered overweight, with 35.7% of the adult population classifying as obese.
Who has the time to exercise anymore, though? We’re all so busy with our jobs and our families that physical fitness sort of just…falls by the wayside. It probably doesn’t help that physically-passive entertainment’s grown so prevalent of late, either – most people would rather sit down and watch Daredevil work out on Netflix than actually hit the gym themselves.
Thing is, exercise is pretty great. Not only does it make us physically healthier, it’s also proven to make us both more alert and happier.
“If you’ve ever taken out a bad day at the office on the nearest treadmill, you know that working up a good sweat can easily turn your day around,” writes CNN’s Kristen Domonell. “And by now you’ve probably heard that endorphins are the magic bullet behind that post-workout bliss. People love the feeling so much that “endorphin junkie” has even become synonymous with someone who’s constantly chasing that exercise high.”
Turns out, that ‘exercise high’ […]
Networking is a key part of building a personal brand. The more people you know, the better. You never know when you may be able to help each other out on a project, get hired by a company, or even find investment. Since you really never know who you are going to meet, it’s always a good idea to check out a few networking events a month if you have time.
This week we are really going to focus on some key points in networking.
Tips for Better Networking at Your Events: Follow these easy tips to increase networking at your events, thus making your event worth more to those looking to work with those in their field. Networking is one of the most important parts of attending any type of event or conference.
Digital Ice Breakers: Break into the newest technology and help to break the ice digitally for your attendees. Show them something brand new that has shown amazing results. Is it a fit for your next event?
Sweatworking: What it is and how to do it correctly: Step up your networking event game by having a private spinning class for your attendees. Get everyone sweating and see where the networking goes from there.