Helping event planners, organizers and marketers make their events even more awesom-er.

Five Fantastic Ideas for Charity Fundraisers

Looking to raise a bit of money for a good cause? That’s awesome! It’s always great to see someone who seeks to make the world a better place.

Here’s the thing, though. How do you plan to raise money? While you certainly could go the traditional route – a fundraising drive, a carnival, a raffle, etc. – and raise a ton of cash, why not think outside the box?

Why not do something well and truly unique?

I know that’s easier said than done. But at the same time, if you pull it off right, you could do more for your cause than you ever could with a simple donate on drive. Of course, no one’s saying you have to pull these ideas entirely from your own head – let me help you get started.

See if a few of the fundraising concepts presented here don’t pique your interest a little:

Host a Video Game Tournament with a Twist

Back when I was in university, I attended a convention hosted on my local campus. It was a largely forgettable affair, save for one thing – they were hosting a Pokemon tournament. What made it interesting though, was […]

Five Things All Event Professionals Should Own

Are you an event professional? Are you judged on the success of each and every event you put on? If so, you understand the importance of being organized and on the ball at all times. After all, it only takes one slip-up to cause a major disaster.

Even though every event professional has their own system and tools, there are things that can help take your approach to the next level.

Below are five things all event professionals should own:

1. A smartphone: This isn’t a problem for most, but some are still living in the past. Your smartphone can be used for everything from taking notes to communicating with speakers to tracking what attendees are saying on social media. This technology is definitely the best friend of most event planners.

2. Emergency kit: Just when you think everything is going as planned, just as your event looks to be a success, something bad happens. An emergency kit could save you in more ways than one. This should include items such as stain remover, pens, papers, and backup batteries. The more experience you have the easier it is to decide which items deserve space in your emergency kit. Keep a […]

Dealing With The Christmas Rush As An Event Manager

Chances are pretty good that if you’re employed in an events-related field, you’re already gearing up for Christmas (and if you aren’t, you should be).  The Christmas season is probably one of the busiest times of year for an event planner, with clients left and right putting in requests for festive parties and events. What that means from an event planning perspective is that you’re bound to be flooded with a veritable torrent of requests (if you aren’t already).

It also means that, if you haven’t nailed down a venue by now, you might not find one.

See, that’s the thing about Christmas – pretty much everyone wants to celebrate it.

It’s extremely rare to see a business that doesn’t host at least a small party for its employees, whether in the office or at a third-party venue. It’s thus important that you do your homework; make sure you have a list of vendors and venues that you can contact a moment’s notice, and keep yourself attuned to current trends in the events market.

In this case, according to several event management professionals in Calgary, there are three primary details you should be aware of. First and foremost, booking […]

How to Harness the Power of Tweetwall

Did you know there are approximately 316 million monthly active users on Twitter? Did you know these users send roughly 500 million Tweets per day?

These are the types of statistics that should open your eyes to the power of Twitter. It doesn’t matter if you are an individual user or company of any size, there are ways to use this social network to your advantage.

Social Media and Events

Social media continues to help event planners, organizers, and attendees communicate on a more efficient level. This includes spreading information about the event, real time photos and key moments, and engaging with attendees.

Tweetwall, for example, allows you to display and track any hashtag, keyword, phrase, post, or user. By displaying this information at your event, it allows you to more effectively connect with your audience, while also keeping attendees engaged. A true win-win.

Take Full Advantage

Here are some tips to follow if you want to take full advantage of the power of Tweetwall:

  • Create a poll: Talk about an interactive experience. Let attendees participate in a poll via Twitter and/or Instagram. From there, display the real time results on your Tweetwall.
  • Implement leaderboards: This is one of the best ways to get […]

Signs Of An Amazing Vendor

Selecting vendors to populate your trade show is often just as important as hiring people to help you run it.  After all, you can’t really run a trade show if there are no presenters on the show floor, can you? That isn’t to say you can’t afford to be selective with who you call on – quite the contrary, I’d recommend it.

A great vendor can bring a lot to an event – arguably even more than a poor vendor can take away from it. As an event management professional, you want to train yourself to recognize warning signs, true…but you also need to be capable of seeing the good in your potential partners.

Here are a few signs that the vendor you’ve got your eye on is exactly the kind of person you want at your side: 

They’re Honest And Open About Themselves And Their Brand

At the risk of sounding like I’m just spouting niceties; when it comes to doing business, honesty truly is the best policy. If the vendor you’re talking to is honest about their faults – and those of their brand – then they’re a good egg. That goes double if they’re completely […]

What Are Some Of The Biggest Holiday Trends In The Event Industry This Season?

The 2015 holiday season is just around the corner – and with it, the end of the year. What better time than now to take a look at some of the trends you can expect as Christmas rolls around? After all, as we’ve established before, January more often than not tends to be the busiest time of the year in event management. It’s better to be prepared by knowing what people are looking for.

With that in mind, let’s dive right in. What’s the event industry going to look like as this year’s holiday season rolls around? More importantly, how can you as an event planner turn that to your advantage? 

Food and Drink For All! 

This year, food and drink are bigger than ever before, explains Matt Alderton of the Successful Meetings Blog, quoting Backal Management Group CEO Arthur Backal. Food fairs, craft beer, cocktails, and catering were all huge business during the summer months of 2015. Therefore, there’s no reason to think this trend won’t carry over into winter events, as well.

According to Backal, global cuisine continues to be the biggest draw. “You can create a food hall atmosphere inspired by Eataly and Le District,” he […]

How the Rise of Virtual Reality Will Change Event Management

The event industry’s changed a lot in the last twenty years.

Mobility has streamlined administration and event organization to an unprecedented degree. Cloud computing has brought with it scores of apps that make attendee engagement, remote attendance, and information management easier than ever before. And social media has brought with it an entirely new marketing paradigm, one which every event organizer worth their salt must understand.

What if I were to tell you that stuff’s all small change – that today, we’re on the verge of the biggest evolution yet?

I’m talking about virtual reality – the capacity to send someone to an entirely different world with the push of a button. For event management and beyond, its potential uses are nothing short of revolutionary. Today, we’re going to talk about just a few of the ways you can use it to enrich and enhance your own events – and why you should.

“Virtual reality’s most obvious benefit is that it puts prospective clients, including planners, into any physical location—without viewers having to be physically present,” Reads the Smart Meetings Blog.  “Businesses are using VR in two major ways: They are handing out inexpensive branded […]

How The Apple Watch Is Changing The Game For Event Management

Apple’s really no stranger to the creation of world-changing technology. In 2007, it released the iPhone, bringing technology once isolated solely to enterprise into the consumer space. Then in 2010, the iPad took the market by storm, kicking an already popular industry into a frenzy.

Today, the majority of online shopping is done on mobile devices. 80% of online adults own a smartphone. And the number of worldwide smartphone users will surpass 2 billion in 2016.

In short, even if Apple doesn’t control the entire mobile market, they’re the ones who originally kicked off the mobile craze; through a combination of high-end hardware and the marketing brilliance of Steve Jobs. And now, it’s starting to look like they might change the mobile industry again, with the Apple Watch.

As an event planner, this little piece of tech is definitely something you should be excited about. Let’s explore the reasons why.

The Power of Wearable Tech

Modern events are all about providing as seamless an experience to the attendees as possible, and that’s one area in which the Apple Watch shines. Rather than having to carry around their phones to interact with an event’s mobile app, they […]

What to Save on, What to Splurge on for Your Next Event

The time has come to plan your next event. Early in the process, before you dive into the finer details, you will be staffed with the responsibility of setting a budget. Once this number is set, you will have a better idea of what you can and cannot do as you move forward.

At some point, you will be faced with difficult decisions. More specifically, what to save on and what to splurge on. You only have so much money to go around. However, this doesn’t mean you can skimp across the board, as people are expecting a good time as well as quality.

Save On

Let’s face it, you will always be looking for ways to save money. This does not mean that you can be cutting corners and make your event look cheap or have your clients feel like they paid too much for too little.

Here are two things that you can absolutely save on:

  • A facility with all the bells and whistles. Sure, you want to book a nice venue for your event, but don’t think you have to overspend in order to get what you want. For example, a convention center may not be necessary for your type of event. Instead, you can opt […]

The Anatomy Of A Great Live Tweeting Campaign: Everything You Need To Know About Live Tweets At Your Events

Twitter and the events industry were practically made for one another. The readily-accessible microblogging social network is one of the best places to share information and updates with your attendees, and one of the best platforms for the promotion of your events. As you may be aware, it’s also an incredibly powerful tool for engagement.

Trouble is, not everyone knows how to tap into that last one.

“Twitter is the new social water cooler, but you don’t need to wait until the morning after a big event, show, or game to get the conversation started,” reads an article in Twitter’s Best Practices Guidelines. “Live-tweeting along with an event as it unfolds drives engagement on Twitter and builds buzz.”

That’s great and all, but how exactly do you drive engagement? What’s involved? What exactly should you be tweeting, and how often?

How To Hashtag

If you’re the event organizer, it falls to you to choose a great hashtag for your event – something that’s catchy, easy to remember, relevant, and not prone to being hijacked. For example, the Calgary Comic and Entertainment Expo typically features the hashtag #CalgaryExpo in its live tweets – but it also goes a little further than that.

Are you tweeting about […]

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