Helping event planners, organizers and marketers make their events even more awesom-er.

Boosting Social Media at Events

Last week we looked into ticketing for your next event. We are now switching our focus to social media. How you can use it at events and then amplify it to get the most out of your marketing efforts? With everything from constant changes in a platform’s algorithm to tips in boosting engagement during an event, we are spilling all of our secret tips.

Be sure to catch these posts:

Increasing Social Media at Events: See how to use the latest technology to boost social media at your events. Engaging both attendees and those who are not present at the event using new technology and tips from the social media world.

Everything You Need to Know About Instagram’s Algorithm: Get an inside look at the changes happening on Instagram and how they will change your marketing efforts. Looks like they are taking some tips from Facebook, their parent company since 2012.

Social Media Timeline for Your Next Event: How ready are you for your next event? Do you have before and after your event timelines created? Be sure that you are ready with this checklist.

RFID: A Good Choice for Your Event?

There are many benefits of RFID, especially from an event technology perspective. While you don’t have to implement this technology at an upcoming event, it’s a strategy to consider. And here is why:

  • Improved efficiency regarding event entry
  • Additional revenue streams
  • Looks good to attendees
  • Access to real time insights and data
  • Eliminate counterfeit tickets

So besides the basic understanding of RFID benefits, there is a big question to answer: how do you know if this technology is a good fit for your event? SEE: Using Technology to Boost Attendance

Others have used this successfully, but that doesn’t mean you can necessarily do the same. Fortunately, there are some questions you can answer to help decide in favor or against RFID technology:

  • What type of event are you organizing?
  • How many attendees are you expecting?
  • Will you be admitting people in multiple zones?
  • Are you giving attendees the ability to leave and re-enter the venue?
  • Are you willing to spend the extra money for the convenience of RFID technology?
  • Are your attendees going to be expecting the newest technology available while attending the event?

Take the time to answer these questions in great detail. For example, a small event, such as […]

Paper vs. Online Invitations: A Big Decision for Your Event

Go back in time 20+ years and you will find that sending event invitations was straightforward. Your only option, for the most part, was to send paper invitations. In today’s day and age, things have changed a bit. Now, you have a couple of options though the most popular is online.

Which one is right for your event? Which one will attract the most attendees? Here is what makes a decision so difficult: there is no right or wrong answer. The choice is yours, and you can only make a final decision once you are comfortable with the pros and cons of each.

ALSO SEE: Should You Worry About Scalpers as an Event Planner?

To start, let’s take a look at a couple primary benefits of paper invitations:

  • Tangible item that recipients can keep in a “safe place.”
  • People still get excited when they receive snail mail.
  • High sense of style and personalization.
  • Connects with older generations who are not using email frequently or at all.

Before we discuss the comparison process, let’s examine the benefits of online invites:

  • Fast and efficient.
  • More customization and personalization options than ever before.
  • Free (if you want it to […]

Everything You Need To Know About Ticketing

Every event requires some sort of ticketing, ranging from a simple RSVP list to in-depth, data driven software systems. This week we are going to focus on the latest happenings in the ticketing world. It’s critical to have as accurate attendee numbers as possible to set a budget and ensure a smooth running event. It’s a waste of budget to over order on your catering or not have enough hotel rooms on site due to an oversold event.

This closely follows our series from last week that looked at current innovation that is changing the event industry.

Check out our pieces on:

Should You Worry About Scalpers as an Event Planner?: Having a sold out event is great, but then come the inevitable scalpers. How are you going to deal with and combat it?

Paper vs. Online Invitations and RSVPs: It is well known that paper invitations have been long left in the dust. Is there a time when those are appropriate? If so, how is the best way to deal with it?

Using RFID at Events: From paper invitations to RFID bracelets, see how far this technology has come and how to implement it at your next event.


Five Ways You Can Make Your Next Event More Innovative

Quick question – as an event management professional, what’s the one quality you want your events to possess? If you’re like most people, then your answer was that you want them to be memorable. You want your attendees to enjoy their experience, talk about your brand for months to come, and eagerly await your next event.

Thing is, creating events that are truly memorable – and perhaps more importantly, truly unique – is a tall order these days. It seems like everything’s been said and done, and with more and more professionals joining the event management field with each passing day, it’s getting harder and harder to actually stand out. That doesn’t mean it’s impossible, though.

Far from it.

You might be surprised how even a few small changes can breathe new life into a seemingly-stale event. That is, of course, where we come in. Today, we’re going to talk about five ways you can work to make your events more innovative. That should be enough to get your creative juices flowing – and to get you back on track to hosting interesting, one-of-a-kind events.

Reconsider Your Keynotes

Who says guest speakers have to give their presentations in […]

Unique and Amazing Venues for Your Next Event

When the time comes to choose a venue for your next event, you can do one of two things:

  1. Play it safe.
  2. Think outside the box.

Playing it safe means sticking with the “same old, same old.” For example, you could book a conference room at a hotel or floor space at a convention center.

While there is absolutely nothing wrong with either of these options, there may come a time when you want to think outside the box. This means comparing a number of unique and amazing venues, hoping to find one that will give your event the “it factor.”

Where to Start

It can be hard to think outside the box. Not only is this a different approach, but it will have an impact on everything from your budget to the people who attend and staff the event.

But here is the good thing: there are many options to choose from. When you dream big while remaining realistic, the sky is the limit.

Here are three unique venues to consider for your next event:

1. Cruise Ship

You are seeing that right. Why not book a cruise ship for your next event? There is nothing […]

What Gifts Should You Give Your Clients This Holiday Season?

‘Tis the season for gifts and giving. As an event manager, you’re no doubt already trying to come up with some gift giving ideas for your most valued clients. And if you aren’t, you should be.

Feelings of warm and fuzzy generosity aside, there are plenty of reasons to think up a few gifts to hand out to your clients this Christmas, chief of which is loyalty. See, generally speaking, people enjoy getting gifts. And if you give them something meaningful, they’re definitely a lot likelier to regard you in a positive light – and that much likelier to choose you over a competitor in the future.

That’s provided, of course, you can offer them a gift they’ll actually want. That’s where we come in. Today, we’re going to talk about a few gifts you might possibly consider handing out over the holidays.

Have a look, and I’m sure you’ll find at least one thing that’s worth handing out. 

Some Initial Advice

Before we actually get down to brass tacks, there’s a few words of advice we need to offer up. First and foremost, don’t hand out anything that’s too divergent from your brand. What I mean […]

Reasons to Ask Your Team for Feedback After an Event

You put your heart and soul into planning and managing an event, hoping that everything is just right. Once the final day comes and goes, you can look back and assess the good, the bad, and of course, the ugly (hopefully not much of this).

While self-assessment is important, don’t overlook the benefits of asking your team for feedback. There is a good chance that everybody will have a different stance on the event.

Three Reasons to Speak Up

It doesn’t matter if you ask for feedback in person, via email, or through an online survey, it is imperative to communicate with your team once the event comes to an end. Below are three of the best reasons for doing so:

1. There are things you don’t know, didn’t see

You only have one set of eyes and two legs. For this reason, it’s hard to keep a beat on everything happening at an event, especially one that is widespread.

Your team can provide you with information on details and events that you missed out on. For example, the person in charge of catering may be able to explain how the audience received the food.

You may have missed […]

Diligent Planning: What Event Organizers Need To Do After an Event

So, you’re at the tail end of an event. Your attendees all went home satisfied, your client’s happy with how things went, and your team’s wrapping things up at the venue. Your job’s far from done at this point, though – you have a great deal more work to do if you truly want to call your event a success.

Don’t worry, though. Provided you’re aware of the steps, the wrap-up’s really only as difficult as you make it. Today, we’re going to go over a few of the things you need to account for at the tail-end of an event.

Think About the Venue

It should sort of go without saying, but the first thing you need to do with your post-event wrap up is ensure the venue is left exactly as you found it. That means planning things out in such a way that your volunteers regularly take care of clean-up during the event, to minimize the amount of work that needs to be done after the fact. Sports Community recommends setting up a roster and staffing system to ensure cleaning and maintenance are managed throughout the event.

It’s also important to do a walkthrough of the venue […]

Reasons to Use Tweetwall to Boost Social Media Reach at Your Event

It doesn’t matter if you are organizing a charity fundraiser, corporate get-together, or some other type of event, nothing changes the fact that social media can play a big part in spreading the word and engaging with your audience.

During your event, it is imperative to implement strategies meant to boost social media reach. While there are many methods of reaching your goal, Tweetwall is one of the best.

Our homepage headline says it all:

“We make it simple to beautifully display your #hashtag at your event.”

While this one sentence clearly defines what Tweetwall brings to the party, it doesn’t touch on the many reasons to use this technology. Here is what you need to know:

1. Real-time Updates

As you know, social media is all about real-time communication. Tweetwall updates in sub-second real-time, ensuring that audience members are always up to date. You don’t have to make anybody wait for the most recent tweets. Instead, it is available at their fingertips.

2. Fully Customizable

Let’s face it: your event is special and unique for a variety of reasons. You want to convey this through social media, right?

Each and every feature of Tweetwall can be customized. This […]

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