Helping event planners, organizers and marketers make their events even more awesom-er.

Boosting Social Media at Events

Last week we looked into ticketing for your next event. We are now switching our focus to social media. How you can use it at events and then amplify it to get the most out of your marketing efforts? With everything from constant changes in a platform’s algorithm to tips in boosting engagement during an event, we are spilling all of our secret tips.

Be sure to catch these posts:

Increasing Social Media at Events: See how to use the latest technology to boost social media at your events. Engaging both attendees and those who are not present at the event using new technology and tips from the social media world.

Everything You Need to Know About Instagram’s Algorithm: Get an inside look at the changes happening on Instagram and how they will change your marketing efforts. Looks like they are taking some tips from Facebook, their parent company since 2012.

Social Media Timeline for Your Next Event: How ready are you for your next event? Do you have before and after your event timelines created? Be sure that you are ready with this checklist.

RFID: A Good Choice for Your Event?

There are many benefits of RFID, especially from an event technology perspective. While you don’t have to implement this technology at an upcoming event, it’s a strategy to consider. And here is why:

  • Improved efficiency regarding event entry
  • Additional revenue streams
  • Looks good to attendees
  • Access to real time insights and data
  • Eliminate counterfeit tickets

So besides the basic understanding of RFID benefits, there is a big question to answer: how do you know if this technology is a good fit for your event? SEE: Using Technology to Boost Attendance

Others have used this successfully, but that doesn’t mean you can necessarily do the same. Fortunately, there are some questions you can answer to help decide in favor or against RFID technology:

  • What type of event are you organizing?
  • How many attendees are you expecting?
  • Will you be admitting people in multiple zones?
  • Are you giving attendees the ability to leave and re-enter the venue?
  • Are you willing to spend the extra money for the convenience of RFID technology?
  • Are your attendees going to be expecting the newest technology available while attending the event?

Take the time to answer these questions in great detail. For example, a small event, such as […]

Should You Worry About Ticket Scalpers As An Event Organizer?

Any ticketed event, no matter how large, will eventually run out of space if there’s enough interest. It’s inevitable – and to be frank, there are far worse problems to have in your field than a sold out event. At the same time, a sold-out show potentially opens you up to a completely different issue: ticket scalping.

Desperate to gain access to an event on short notice, people will often turn to scalpers for admission. These men and women would traditionally purchase tickets in bulk, selling them at a profit – some less reputable ones might even forge their own tickets or steal them from hapless guests. Although at one point the practice was illegal, there currently exists no federal laws against the resale of tickets.

That means that ticket scalpers are free to ply their trade, morally questionable though it may be. And if you think the birth of online ticket merchants deep-sixed the scalping industry, you’d be wrong. If anything, it’s brought about an unprecedented boom – and the line between scalpers and legitimate resellers grows more blurred with each passing day.

“The lines are blurring between a professional scalper and someone who sells their tickets,” […]

Five Ways You Can Make Your Next Event More Innovative

Quick question – as an event management professional, what’s the one quality you want your events to possess? If you’re like most people, then your answer was that you want them to be memorable. You want your attendees to enjoy their experience, talk about your brand for months to come, and eagerly await your next event.

Thing is, creating events that are truly memorable – and perhaps more importantly, truly unique – is a tall order these days. It seems like everything’s been said and done, and with more and more professionals joining the event management field with each passing day, it’s getting harder and harder to actually stand out. That doesn’t mean it’s impossible, though.

Far from it.

You might be surprised how even a few small changes can breathe new life into a seemingly-stale event. That is, of course, where we come in. Today, we’re going to talk about five ways you can work to make your events more innovative. That should be enough to get your creative juices flowing – and to get you back on track to hosting interesting, one-of-a-kind events.

Reconsider Your Keynotes

Who says guest speakers have to give their presentations in […]

What Is Decision Fatigue, And How Might It Impact You?

Last week we touched on the basics of decision fatigue, this week we go a little more in depth into this issue and what it could mean for you.

As an event management professional, you’re no stranger to being decisive. You likely make thousands of career-related decisions a day, and thousands with each event. And amidst all that decision-making, there’s also a good chance that, on at least one occasion, you found yourself grinding to a halt, unwilling to even make a choice as small as what you’re having for breakfast.

“We make decisions all day long, without really considering it,” writes Power Event Group co-founder Jeannie Power. “Some are important, like hiring the perfect caterer. Others, such as what belt to wear, are not as important. But decisions are decisions, and they begin as soon as you wake up…on average, the normal person makes about 35,000 decisions a day!”

“I’m confident in saying that event professionals routinely make more,” she continues.

The problem here is that plenty of people aren’t built to be constantly decisive. We aren’t meant to be passing judgement every second of every day, or choosing between option A and B through our every […]

How to Hire the Best Talent for an Event Agency

Do you own an event agency? Are you responsible for hiring talent for such a company?

If you want to achieve great success, you need to surround yourself with the best workforce. While some agencies know what it takes to find and hire the best talent, others continually fall short.

Where to Recruit New Employees

Hiring the best talent for an event agency is based primarily on knowing where to recruit new employees. When you spend your time and money on the right recruitment strategies, there is a better chance you will be happy with the end result.

Here are three ways to not only recruit new employees, but also those who are a perfect fit for your agency:

1. College Career Fairs

If experience isn’t the end all, college career fairs are a great place to begin your search. At these events, you can connect with ambitious college students looking for a start in your industry.

Tip: Students with targeted internship experience are often the best choice, as they already have some idea of how an event agency operates.

2. Business Networking Groups

Do you attend networking meetings in your local area? If so, and you need to […]

Shattered Walls: Why Modern Event Management Needs Document Control

There’s already been a lot of talk about the security risks associated with mobility. How even though mobile devices make things infinitely more convenient, they also represent a significant threat to one’s organization if they’re not properly managed. This is true of any industry – including event management.

However, it may not be true for all the reasons you’d expect.

See, everybody already knows that mobile malware is dangerous. They’re aware that lost and stolen devices can release torrents of sensitive data into the wild, and that employees who fall pretty to a phishing scam can compromise an entire organization. What many of them don’t know is that these risks are themselves only part of a wider security tapestry – and that many of them are overlooking a significant portion of that tapestry.

I’m talking about file sharing.

No matter what organization you’re talking about, employees are going to engage in file sharing to some extent. It’s an inevitable side effect of the mobile enterprise, where people are divorced from desk and office and can work at any time, and from anywhere. This is, naturally, quite evident in event management – itself a highly mobile profession to begin with. […]

Decision Fatigue Can Hinder the Success of Your Event

As an event planner, you are faced with one decision after the next. Which venue is best? Which vendors should I hire? How will I stay within budget? These are just some of the many questions that will need answered along the way.

Decision fatigue, a phrase created by Dr. Roy Baumeister, a Professor of Psychology at Florida State University, is very real.

Based on his studies, the more decisions a person makes, regardless of the importance, the less willpower he or she has. Subsequently, this causes poor decisions in the future as well as a lack of performance.

How to Prevent Decision Fatigue

If you are concerned about the impact of decision fatigue on your event, it is important to prevent this before it becomes a problem. There are three simple ways of doing so:

1. Get Into a Routine

Although your routine may lead to boredom at some point, it puts you in position to avoid decisions associated with unfamiliar circumstances.

Have you planned a similar event in the past? If so, use the same routine this time around. This will keep you on the right track, while helping you avoid issues that have caused […]

Unique and Amazing Venues for Your Next Event

When the time comes to choose a venue for your next event, you can do one of two things:

  1. Play it safe.
  2. Think outside the box.

Playing it safe means sticking with the “same old, same old.” For example, you could book a conference room at a hotel or floor space at a convention center.

While there is absolutely nothing wrong with either of these options, there may come a time when you want to think outside the box. This means comparing a number of unique and amazing venues, hoping to find one that will give your event the “it factor.”

Where to Start

It can be hard to think outside the box. Not only is this a different approach, but it will have an impact on everything from your budget to the people who attend and staff the event.

But here is the good thing: there are many options to choose from. When you dream big while remaining realistic, the sky is the limit.

Here are three unique venues to consider for your next event:

1. Cruise Ship

You are seeing that right. Why not book a cruise ship for your next event? There is nothing […]

How You Can Refresh Your Event Management Firm In The New Year

A New Year is upon us! Traditionally, this is when we look back at the past year and think about all the stuff we did right (and wrong); when we look forward and draw up a few New Years’ resolutions we’ll probably end up breaking in a few months. Coincidentally, it’s also the perfect time to refresh your event management business.

I should explain.

See, every business no matter how successful runs the risk of getting a bit stale after a while. If you aren’t regularly mixing things up and coming up with new ideas and approaches, then you may well be stagnating. It’s important that you keep your business fresh, especially in a competitive field like event management.

Today, we’re going to talk about a few ways that you can do just that.

Flirt With Some New (And Creative) Event Ideas

You’re an event planner, so creativity is sort of what you do. It’s your job to come up with awesome conferences, cool trade shows, and incredible meet-ups, right? Even so, there are always going to be a few ideas you haven’t explored; a few concepts you’ve not quite fleshed out.

In the New Year, […]

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