It’s an experience which is familiar to all of us in the event’s industry—while attending a trade show or conference, we’re handed a knickknack by a smiling brand ambassador, emblazoned with the logo of the brand responsible for putting on the event or the booth you’re standing in front of. There’s just one problem… the event swag doodad they gave us is totally underwhelming, and more often than not, it’s ugly or cheaply made, and completely useless to us.
Whatever the reason, rather than handing out useful swag to the attendees, the organizer’s done the exact opposite. They’ve given us something that we’re never going to use and is hopelessly bound for the trash. They’ve saddled us with “anti-swag,” and our opinion of the brand and the event will likely never be the same.
SEE ALSO: Perfecting the Art of Gift Giving as an Event Pro
Okay, that’s a bit of an exaggeration. In all likelihood, we’ll go home, toss our newfound ‘treasures’ in a drawer, and promptly forget they exist. Even if the event was otherwise totally enjoyable, the swag we took home will not have positively impacted our opinion of the brand in any meaningful way.
Here’s the […]
As an event organizer, you know one thing to be true: the data you collect today can be used to make more informed decisions in the future. For this reason, it’s a must that you learn the ins and outs of collecting data at a festival. By implementing the right strategy, you’ll be left with mounds of data to comb through once your event comes to an end.
Here are three of the best ways to collect data at a festival:
1. Get Feedback from Vendors
This is so important, don’t let collecting this information slide to the back of your to do list. Your vendors hold a wealth of data and statistics, so you want to reach out to each and every one to learn as much as possible.
For example, ask food vendors how many sales they recorded and how much revenue they generated. This will give you a better understanding of which vendors performed best. Subsequently, you can provide more targeted food and beverage selections in the future.
It also will give you an idea of how attendees moved around the event and what times were busiest for each vendor.
2. Track Your Social Media Reach
Have you ever wanted to just step back and get away from it all? Take a break from the hustle and bustle of the city around you to relax on a remote beach, or explore the woods? You’re definitely not alone in that.
Today, we live in a hyperconnected electronic and digital world. On a daily basis, we’re bombarded with information from both our professional and personal lives – who can blame us for feeling a bit overwhelmed? Who can blame us for looking to escape the noise for a while?
It’s precisely that desire that makes retreat-styled events such a great option. Whether you’re looking to promote a brand or simply foster goodwill amongst your employees, there are few things that bring people together to a greater extent. Today, I’d like to explore three different types of retreats, and offer up a few tips that’ll help you nail each respective one.
First Thing’s First: A Few Words of Advice
Before we get into the intimate details of each ‘type’ of retreat, I think it’s important that we start with a bit of cursory advice. Regardless of what kind of retreat you intend to host, all […]
Planning an event abroad can be a great idea, but here is something you need to remember: it brings forth a variety of unique challenges. If you are in charge of pulling off an event outside of the United States, there are going to be many additional challenges that rear their ugly head that you probably aren’t used to, or even worse: not ready for.
Learn the Language
You don’t need to be 100 percent proficient in the language, but it definitely makes sense to become familiar with common words and phrases. Not only will this help once you touch down, but it can go a long way in removing stress from the planning process. You are coming into another country as a guest, so keep this in mind when learning. Be sure to learn faux pas and beware of accidental mix-ups with pronunciation that could cause issues.
Doing this is worth your time to help assimilate quickly to the environment and show locals that you are working with that you at least gave it a shot to be able to work easily with them in their first language.
Double Check the Details
Remember this: there is a […]
The date is set. Your team is in place. The only thing left is to get the word out. Simply put, your marketing strategy will make or break the success of your event.
If you are unsure of how to market your event, it’s best to start with the basics. Once you lay the foundation, everything will come together. From there, you can move into more advanced strategies as time and money allows.
Below are five simple yet effective marketing tips for your next event:
1. It Starts with the Event Website
It doesn’t matter if you have a separate domain for the event or a webpage on your primary website, nothing changes the fact that this is the cornerstone of your marketing strategy.
This page should include the following:
- Detailed description of the event
- Event related images and video
- Pricing information
- Register button and form
ALSO SEE: HOW TO CREATE AN EVENT PAGE THAT INCREASES CONVERSIONS
If you don’t have an event website you won’t have much luck from a marketing perspective. This is step number one, so do it now!
2. Get an Early Start
It is never too soon to market an […]
So you market for your next event and it’s working! People are rushing to your landing page to get more information and purchase their tickets or RSVP. You now have a captive audience who is ready to join in, now what? Are you prepared to keep them entertained and excited about your event? Will they actually purchase tickets?
Before you declare your event page perfect, here are some questions to answer:
- What is the primary purpose of the page? Do you want visitors to buy a ticket, provide an email address, or take some other step?
- What type of information have you included on your event page?
- How has the page converted in the past?
Like most event planners, you want visitors to commit on the spot. When somebody shows interest, such as by visiting your event page, you want to “cash in” without delay. Once they leave the page, you never know if they will return in the future.
Listed below, you will find three easy ways to alter your event page in a manner that increases conversions:
1. Remove the Clutter
More information is better, right? Not really. There is no denying the fact that you need to […]
People these days really don’t get enough exercise. One need only examine the statistics for evidence of that. More than two-thirds of American adults are considered overweight, with 35.7% of the adult population classifying as obese.
Who has the time to exercise anymore, though? We’re all so busy with our jobs and our families that physical fitness sort of just…falls by the wayside. It probably doesn’t help that physically-passive entertainment’s grown so prevalent of late, either – most people would rather sit down and watch Daredevil work out on Netflix than actually hit the gym themselves.
Thing is, exercise is pretty great. Not only does it make us physically healthier, it’s also proven to make us both more alert and happier.
“If you’ve ever taken out a bad day at the office on the nearest treadmill, you know that working up a good sweat can easily turn your day around,” writes CNN’s Kristen Domonell. “And by now you’ve probably heard that endorphins are the magic bullet behind that post-workout bliss. People love the feeling so much that “endorphin junkie” has even become synonymous with someone who’s constantly chasing that exercise high.”
Turns out, that ‘exercise high’ […]
People attend events for a variety of reasons, with networking often at the top of the list. As an event professional, there are steps you can take to promote networking and boost the likelihood of attendees achieving success in this area.
Why would somebody want to attend your event? In addition to learning, networking is a response that many will share. They want to connect with others in their space, such as to drum up new business or to simply broaden their network for future benefits.
Here are some face-to-face networking statistics from HubSpot to help you better understand why this is a big deal for your event:
- 84 percent of people say they prefer in-person meetings.
- 85 percent of people say they build strong relationships at conferences and face-to-face business meetings.
- 77 percent of people say they prefer networking at conferences as they are able to read body language.
With that out of the way, it’s time to answer this question: how will you improve networking at your events?
Here are a few ideas to consider:
1. Add Some Excitement
People will undoubtedly network on the trade show floor and at conference events, such as learning sessions. However, […]