Guerilla marketing is defined as follows:
“A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.”
As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely on techniques that generate positive results for your business.
If you want to think outside the box in 2016, here are five guerilla marketing strategies you cannot afford to overlook:
1. Turn your building into a billboard. If you own your office building, why not turn it into a giant advertisement? You can use this space to tell others what you do, who you work with, or a general statement about the greatness of your company.
2. Take to the streets. Depending on the type of product or service you sell, you may be able to make up […]
Some people hope their child becomes a famous athlete. Others want him or her to be a doctor, lawyer, or scientist. While all these professions are glamorous in their own way, here is something else to think about: it may be a good idea for your kids to learn how to code.
Go back in time 30 years and nobody was thinking about this. There was no Facebook. There was no Twitter. Computers weren’t even that big of a deal. In today’s world, however, this has all changed. Technology rules the world, and those who know how to code are in good position to achieve great success.
Here are several reasons why your kids should learn how to code:
1. Jobs in this field are in high demand. If you know how to code, if you are good at it, you will find yourself in position to land a job at many companies spanning a variety of industries.
Furthermore, this trend will continue to grow well into the future. By the time your young children are old enough to enter the working world, the demand for “coders” will be greater than ever before.
2. Feed their entrepreneurial spirit. Without […]
Inbox Zero. It’s pretty much exactly what it sounds like; an approach to email management where each email is treated as an entry in a ‘to do’ list, and deleted once you’re finished. There’s a little bit more to it than that, of course, according to Tech Target (which sites Merlin Mann, the fellow who fist pioneered the term):
- Avoid leaving your email client open
- Set a schedule for when you check your email – for example, at the top of each hour.
- Delete or archive as many new messages as possible.
- Forward what can be best answered by another person
- Immediately respond to messages that can be answered in two minutes or less
- Move messages that require more time to a separate “response required” folder
- Set aside time each day to sift through and answer emails in that folder.
Others have adopted Mann’s theories and added their own techniques, as well. Zoe Fox of Mashable, for example, recommends the following:
- Take care of emails during your downtime
- Create labels that serve a purpose
- Don’t open emails from senders you don’t recognize.
- Make use of a mail management app
- Don’t just mark emails as unread – […]
As a business owner, you may be looking for new ways to get everybody in your office on the same page. Have you considered the benefits of a weekly breakfast meeting?
The key word here is “weekly.” This isn’t something you do every day of the week. Furthermore, it’s not something you want to do this week, forget about for a couple months, and then reintroduce. Stay consistent.
With all this in mind, you may be asking yourself the following: what are the benefits of a weekly breakfast meeting? This changes from one company to the next, but you should consider the following:
The opportunity to take on a variety of tasks. For example, you can use this time to get everybody up to speed on where the company stands. Or maybe you will simply use the meeting as a way for workers to become more familiar with one another.
Food makes everything more exciting. Let’s face it: when you serve breakfast, you won’t have to beg people to show up. They will be excited about taking part, as they know there is good food waiting for them.
Start the day on the right foot. Use this time […]