Helping event planners, organizers and marketers make their events even more awesom-er.

Five Guerilla Marketing Strategies for 2016

Guerilla marketing is defined as follows:

“A concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.”

As a small business owner, the right guerilla marketing strategy may be all you need to push revenue and profit to the next level. The approach you take may not be the same as the next company, and there is nothing wrong with that. What matters is that you rely on techniques that generate positive results for your business.

If you want to think outside the box in 2016, here are five guerilla marketing strategies you cannot afford to overlook:

1. Turn your building into a billboard. If you own your office building, why not turn it into a giant advertisement? You can use this space to tell others what you do, who you work with, or a general statement about the greatness of your company.

2. Take to the streets. Depending on the type of product or service you sell, you may be able to make up […]

Identifying The Three Major Types of Influencers

In a conversation about social marketing, there’s one subject that seems to surface more than anything else: influencers. By attracting the right influencers to your brand, experts say, you’ll pretty much guarantee free marketing for your business. Thing is…not many of them actually talk about how to tell whether or not someone is the right type of influencer.

As with anything else, there are different breeds of influencer, each requiring a slightly different approach if you’re to succeed in courting them. That’s why today, I’m going to offer up a brief guide on identifying the three major types of social media influencers. And if you want to go a bit more in-depth, you can always check out Smart Insights’ more extensive breakdown on influencer types, as well (I’d advise reading it anyway, as we’re going to be drawing on it, to an extent). 

Let’s dive right in. One note before we begin, though. There may often be overlap between the different influencer types, as people are complex – they don’t necessarily fit into clean, differentiated categories.

The Elevated Consumer

The first entry on our list is unique in that they may not necessarily be an industry authority or […]

Acing Social Media On a Bootstrap Budget

It’s a familiar song-and-dance, especially among small businesses. Everyone’s constantly offering advice on how you can make your brand more mobile; advice which often involves “get yourself established on Facebook/Twitter/Google +/Instagram.” There’s only one problem – you’ve genuinely got neither the time nor the budget necessary to succeed in doing so.

Your business is a bootstrapped start-up, and most of the money’s going towards getting the organization on its feet. And as for you, you’re likely working upwards of 100 hours a week. Adding social media management into the mix makes for a dangerous cocktail, one likely to result in either burnout or a busted budget.

What if I told you that wasn’t necessarily the case? What if I said that it’s within your power to give your business and brand a great presence on social media, regardless of budgetary constraints or time limitations? What if I were to inform you that social success wasn’t a matter of how much you spend, but how you spend it?

You might call me crazy – save for the fact that these statements are all entirely true. Believe it or not, you can actually ace social marketing without even having to […]

The Ten Biggest Changes 2015 Brought to Social Media

It’s that time again, folks. As 2015 begins to draw to a close and 2016 waits just over the horizon, we’ve a prime opportunity to look back on what transpired over the past year – and use that to prepare ourselves for what’s coming next. Of course, in this case, that may be easier said than done.

See, 2015 may well have been one of the biggest years yet in the social space. We saw a ton of evolutions, disruptions, and emerging trends, and although certain constants yet remain (Facebook is still top dog, traditional ads still fall flat), a great deal has nevertheless changed. Today, we’re going to help you make sense of it all.

Let’s get started.

Employee Amplification

Especially in small businesses, money’s tight. A local organization doesn’t necessarily have the time or budget to expend on a large-scale social marketing campaign, and even large enterprises may find it difficult to justify pouring funds into a social network where returns may be limited, at best. Some companies – like Starbucks – have come up with an awesome, creative solution to the problem.

They’re using their employees as a social marketing resource.

“Starbucks has an entire […]

Why Your Kids Should Learn How to Code

Some people hope their child becomes a famous athlete. Others want him or her to be a doctor, lawyer, or scientist. While all these professions are glamorous in their own way, here is something else to think about: it may be a good idea for your kids to learn how to code.

Go back in time 30 years and nobody was thinking about this. There was no Facebook. There was no Twitter. Computers weren’t even that big of a deal. In today’s world, however, this has all changed. Technology rules the world, and those who know how to code are in good position to achieve great success.

Here are several reasons why your kids should learn how to code:

1. Jobs in this field are in high demand. If you know how to code, if you are good at it, you will find yourself in position to land a job at many companies spanning a variety of industries.

Furthermore, this trend will continue to grow well into the future. By the time your young children are old enough to enter the working world, the demand for “coders” will be greater than ever before.

2. Feed their entrepreneurial spirit. Without […]

Why Publishing Content on LinkedIn is a Good Idea

There are business professionals who publish content on LinkedIn as often as possible. There are also those who never think twice about doing so. Which group do you fit into?

You don’t have to go crazy, posting to LinkedIn several times per day and turning this into an obsession. However, you should consider the benefits of adding this to your marketing strategy.

If you have yet to get involved with LinkedIn, if you don’t know what this professional networking site has to offer, now is the time to adjust your approach. Here are five reasons why publishing content on LinkedIn is a good idea:

1. Reach a Large Audience

In addition to your connections, there are millions of others on LinkedIn who may be interested in what you have to say.

With more than 400 million members in over 200 countries, you never have to worry about reaching a large number of business professionals.

2. Build Your Network

Are you interested in building your professional network? While there is nothing wrong with doing so through traditional means, such as local events, harnessing the power of the internet, more specifically LinkedIn, would be in your best interest.

Publishing […]

What Zeroing Out Your Inbox Can Do for You

Inbox Zero. It’s pretty much exactly what it sounds like; an approach to email management where each email is treated as an entry in a ‘to do’ list, and deleted once you’re finished. There’s a little bit more to it than that, of course, according to Tech Target (which sites Merlin Mann, the fellow who fist pioneered the term):

  • Avoid leaving your email client open
  • Set a schedule for when you check your email – for example, at the top of each hour.
  • Delete or archive as many new messages as possible.
  • Forward what can be best answered by another person
  • Immediately respond to messages that can be answered in two minutes or less
  • Move messages that require more time to a separate “response required” folder
  • Set aside time each day to sift through and answer emails in that folder.

Others have adopted Mann’s theories and added their own techniques, as well. Zoe Fox of Mashable, for example, recommends the following:

  • Take care of emails during your downtime
  • Create labels that serve a purpose
  • Don’t open emails from senders you don’t recognize.
  • Make use of a mail management app
  • Don’t just mark emails as unread – […]

Why a Weekly Breakfast Meeting Can be Good for Your Company

As a business owner, you may be looking for new ways to get everybody in your office on the same page. Have you considered the benefits of a weekly breakfast meeting?

The key word here is “weekly.” This isn’t something you do every day of the week. Furthermore, it’s not something you want to do this week, forget about for a couple months, and then reintroduce. Stay consistent.

With all this in mind, you may be asking yourself the following: what are the benefits of a weekly breakfast meeting? This changes from one company to the next, but you should consider the following:

The opportunity to take on a variety of tasks. For example, you can use this time to get everybody up to speed on where the company stands. Or maybe you will simply use the meeting as a way for workers to become more familiar with one another.

Food makes everything more exciting. Let’s face it: when you serve breakfast, you won’t have to beg people to show up. They will be excited about taking part, as they know there is good food waiting for them.

Start the day on the right foot. Use this time […]

Subscribe to the Everwall blog and get the very latest in your inbox.

Subscribe to the Everwall blog and get a nice weekly summary of all of our posts.

Don't worry, we wont send you any spam—just awesome content for event planners.